Email marketing is important for small businesses because it’s a marketing workhorse.Not only does it help you to keep in touch with those that want to hear from you — keeping you top of mind — but it also allows you to educate your readers, drive traffic, conduct surveys, share updates, make announcements, etc.What I’m trying to say is that email marketing allows small businesses to do lots of different things, all within one channel. And, it still has the highest ROI of any marketing strategy or channel.Honestly, the importance of small business email marketing really can’t be overstated. If you’re not yet convinced, just take a look at the following benefits of email marketing.
Email marketing allows you to segment your customers into different lists based on their preferences to send highly personalized content. From crafting the perfect subject lines to images that resonate with your customer, and valuable content that helps your audience, email is the perfect channel to deliver those personal-feeling messages.
Email marketing allows you to segment your customers into different lists based on their preferences to send highly personalized content. From crafting the perfect subject lines to images that resonate with your customer, and valuable content that helps your audience, email is the perfect channel to deliver those personal-feeling messages.
Email marketing allows you to segment your customers into different lists based on their preferences to send highly personalized content. From crafting the perfect subject lines to images that resonate with your customer, and valuable content that helps your audience, email is the perfect channel to deliver those personal-feeling messages.
Email marketing can help to build customer relationships by providing them with information they want — directly into their inbox on a consistent basis. When you help make your audience’s lives better, whether that be with your product or service, helpful tips, or even just a “happy birthday” gift coupon, they will learn to appreciate and trust you..
Most email marketing tools offer the ability to track what happens after you have sent out your email campaign. You can track delivery rates, bounce rates, unsubscribe rates, click through rates, and open rates. This gives you a better understanding of how your email campaigns are working, which ones to tweak or which ones to get rid of altogether.
Email marketing services costs $0.0006 cents, which allows you to send up to 12,000 emails a month at a significantly small cost. We offer larger monthly plans for growing businesses with up to 600,000 subscribers and high volume sender plans for anything over that. We also offer subscription services for higher-volume senders.
Emails are a great way to get customers to visit your website. You can include relevant links to your site within your email content. You can also use your email campaigns to get customers to engage with other great pieces of content available on your website or blog.
A Hubspot survey states that 91% of consumers use email. That alone should be enough to convince you to explore the tool.Not only can you provide them with discounts, specials, new products, and more, they can share and forward those emails to anyone they’d like. A good email marketing strategy is to encourage customers to share offers as much as possible.
